Social Day UK (London) - 23rd March 2016
Social Day UK was such a great event - it's for SME, freelancers and microbusinesses to learn about Social Media in a jargon free environment. The speakers gave lots of tips about HOW to DO things on social media, instead of just a list of things we should do. It was also great to network with others interested in Social Media, which was great for me as most of my friends think that Social Media Managers just sit there liking posts on the different platforms (oh, how wrong are they?!).
The event was held at the RBS HQ by Liverpool Street Station. My husband works around the corner, but I was too busy networking at lunch time to meet him (who says romance is dead?)
Garry from Good Looking Optics was a really great speaker. Yes, he's an optician, speaking at a Social Media conference. But check out his forward thinking, he managed to bag the @Opticians handle on Twitter, and if you search for "best opticians in the world" on google, they will come up! An opticians in Enfield. Amazing.
One of the best take home points from him is this: "is the squeeze worth the juice?". If you are using a platform that is not getting the returns, is it worth sticking with it? Evaluate to see why it's not working - if it's because your audience simply isn't on that platform, there's no point being on it. If they are there and your tactics aren't reaching them, then amend your tactic. Simple. (Well, it is in theory).
The expert panel was a good time to listen to a variety of exchanges regarding social media - there is no one right answer, most of the time. There was also a rather heated smackdown about Buffer vs Hootesuite. Personally I'm #TeamHooteSuite
Last but not least, I'd just like to share my favourite photo of the day. My pink glittery shoes with John Colley's red shoes. You can tell he was an investment banker, right? ;)
I would love to go to the next one in London, but I'll have a little baby then, so may have to give it a miss..